Laundry and Dry Cleaning is a necessity for many people. During recession, customers can stop buying clothes but they would still want to keep their existing garments clean & washed. Laundry & Dry-Cleaning business industry, which has been least hit by the downturn or impacted economy. Moreover, it is also a very profitable business. But still not all the dry cleaners are millionaires? Have you ever wondered, why? What is the reason? The major reason behind it is their unorganized situation which in turn leads to extremely haphazard management. Therefore, the business owners are not capable of taking strategic business oriented decisions but end up making intuitive decisions.
In this Article, we will list few proven practices which can help you immensely in increasing your profits and scaling your dry cleaning and laundry business. These techniques are results of our 40+ years of expertise in dry cleaning industry, accurate data provided by different dry cleaners from across the globe and scientific analysis done as data is meaningless unless not interpreted correctly.
- Launch Customized packages after analyzing your customer’s trend, thoroughly
Greater efficiency can easily be achieved in this business by offering tailored services to the clients according to their specific needs. You should study your customers, follow their order trend and analyze how many orders do they place in a month/year, what time do they prefer to drop the garments (or home picked), what time they prefer to pick up (or home dropped), what is their convenient mode and time of payment. Figure out whether the customer working professional or a student; lives in a joint family or a nuclear family? Study the needs of your customers and launch specific offers or packages for them that suit their trend.
- Provide your customers the preferred mode of communication as per their preference & convenience
Clear & Effective communication and connectivity is vital to keep your customers retained and satisfied with you. There are different channels through which different customer would like to connect with you. Walk down to your store, give you a call, send SMS, Email, Whatsapp, Facebook, Mobile Applications, Website, etc. You need to empower your customers to communicate with you or place orders as per their convenience. Apart from this, if ever you are launching a new service/offer, you should also send promotional SMS or In-app notifications to your customers. This will also help you immensely in creating your brand.
- Monitor all the deliveries and transaction like a shadow does.
The best way to do this is to have a dry cleaning POS Software at your store which can give you the necessary information. We are giving you that laundry software which is the best laundry management system. You would need tools like the cash report, order report, sales and delivery report etc. Do check these reports every day and track all the transactions done, by whom they were done, how many garments were delivered today and how many needs to be delivered tomorrow. All this information will keep you in control of your business and your employees. We are providing you the best laundry software. Moreover, your employees will also be intimidated that if they try to indulge in some theft, then they would be caught in minutes. With this, you will get rid of all your theft pilferage.
- Work on the customers whom you find at the risk to leave
Now the major challenge comes when you have to figure out the customers who are at risk to leave your services. This is impossible to do manually. So how do you do that? You might actually need an enhanced tool; like E-Laundry software, which can do the trend analysis on all your customers. This tool is capable of calculating the shopping pattern of every customer and also predicts the customer’s next visit to your store. So if suddenly, a customer stops following his pattern and do not visit you on the predicted date, you can get an indication that he is at risk for you. You can manage to treat them in the best way you can!
- Track your customer’s garment religiously
Garment Tracking is a must in any successful laundry/dry cleaning business. (Moreover, if you have any laundry management system through which the Customers can also track their garments, then it would be an added advantage for your brand. As it is the right of the customers to know the state of their garments). You need to systematize your processes and track your garments at every checkpoint. The best way to do this is to take the assistance of technology because if you depend on humans, errors will be made (Human nature) and eventually garment loss and wrong deliveries will take place and on a very honest note, one wrong delivery or lost garment can actually cost you one loyal customer and definitely the compensation cost (as after the garment loss, the garment automatically becomes a very expensive one). E-Laundry software can track everything at every step in your process.
- Grow your business with E-Laundry software
E-Laundry software is a perfect Solution for Laundry business to manage Single Store or any Size of Franchise Model. You will have complete accessibility on a single click from anywhere anytime to get proper Business Reporting. The Complete Order tracking and connectivity of all Laundry and Dry-Clean Models like Brand Owner or Admin Access, Super Admin for Franchise, Store Billing, Connected Customer Mobile App and Web Platform, Rider Mobile App for Order Pickup and Delivery, Factory and Factory/Warehouse Management.
- Customer Notification
- Integrated Customer Wallet for Advance Payments
- Order Booking, Invoice & Tag Management-QR code
- Reporting and order Tracking Management
- Customer Management & SMS-Email Notification
- Super Speed of Booking Platform through Any Payment Mode
